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Hubspot, E-HAWK, and Zapier: Lead scoring and fraud testing

With a few simple steps, you can add lead fraud checks to your Hubspot CRM and Marketing platform using Zapier and E-HAWK.

Step 1

Create a new custom field/property in Hubspot

Step 2

In Zapier, create a new Zap, and add a trigger for Hubspot New Form Submission.

Step 3

Add an action after the new Form Submission trigger of POST.

Set the POST action URL to send to the E-HAWK API endpoint of and Payload Type as Form. For Data, add in apikey.

Continue adding name and value data pairs such as ip, email, firstname, lastname you capture on your leads form. All possible fields are listed in the API Specs.

Set Wrap Request in Array to Yes and click Continue button.

Step 4

Finally, add an action to update the lead in Hubspot. Some options here are to add a Tag to the lead and/or add a custom field in your CRM and update that with the E-HAWK Risk Score.

The POST returns Risk Score (a score between -100 and +100), Total Score, and Risk Type

Email Support if you are having issues.